Hello, My Name Is Awesome: How to Create Brand Names That Stick. Alexandra Watkins

Hello-My-Name-Is-Awesome-How.pdf
ISBN: 9781626561861 | 96 pages | 3 Mb

• Hello, My Name Is Awesome: How to Create Brand Names That Stick
• Alexandra Watkins
• Page: 96
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781626561861
• Publisher: Berrett-Koehler Publishers, Inc.

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Overview

Too many new companies and products have names that look like the results of a drunken Scrabble® game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes a positive brand ...

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